Over the past few years, and in a rather volatile business landscape, organisations have been gradually considering their employees as a key factor for their growth and success. Corporate culture is practically a new entry into the business world, sectors, and the academic community.

Our 5th Experts Talk, “Modern corporate culture: The human face of success” sheds some light on this respect, featuring Maria Vakola, Professor of Human Resources Management and Org Psychology, Athens University of Economics and Business; Ioanna Kounoupi, HR Director, Qualco Group; George Mavros, Country Director, Great Place to Work Hellas, who highlight the importance of adopting a corporate culture by organisations.

Mrs. Vakola describes how the definition of corporate culture was born while defining it as a manner of getting things done in an organisation, its values, and beliefs that everyone shares and passes through to the newcomers. “Corporate culture is the glue that binds and differentiates us from our competitors”, she mentions.

Our very own Ioanna Kounoupi analyses how corporate culture relates to CSR issues, while at the same time, she focuses on the criteria that showcased Qualco Group as a Great Place to Work organisation. “We spend 1/3 of our lives at work. Thus, it’s vital for employees to feel that they are part of a working environment, where they share the same values.”

Finally, Mr. Mavros analyses whether the corporate culture can be measured. Specifically, he shares indicative elements that compose it, such as the credibility of the management team, respect toward the employee, and pride. “Creating a good working environment has become of major importance in recent years, due to the competitiveness among companies to attract the best new talents”, he indicates.

Tune in to the discussion.